Grocery
Waitrose reworked its estate for HFSS compliance ahead of the deadline
Thousands of planograms created, reported on, and reassigned across the estate ahead of the October 2022 HFSS legislation.
- Planogramming
- Space planning
- Implementation support
The problem
UK legislation restricting the promotion of High Fat Salt & Sugar products came into force in October 2022. Reduced-price offers on HFSS lines were prohibited and their placement restricted in key store areas such as checkouts, entrances and aisle ends. For Waitrose that meant reimagining space across hundreds of stores and thousands of planograms, on a fixed deadline.
What we did
Our lead planogramming consultant worked alongside the Waitrose internal team to create the new plans, run the compliance reporting, and reassign plans across the estate so the rollout landed with minimal disruption and on Waitrose’s own timeline.
The outcome
The estate was compliant ahead of the deadline, with many thousands of plans accurately created and checked against Waitrose’s process using our own checking tools.
The professionalism, adaptability and commitment of the OSP team to work to process, combined with their bespoke checking tools, ensured that many thousands of plans were accurately created.