Access to product experts
We make our experts available to clients when it matters most, no more ‘lost in translation’. Our team has worked for multiple large retailers and understands just how complex and fast moving the world of retail can be.
MSO connects your performance, space and range data in one place, giving you the clarity to act fast and the confidence to back every decision.
Macro space optimisation
We spent years planning retail space by hand. Then we built MSO, which does it in minutes.
MSO connects your performance, space and range data in one place, giving you the clarity to act fast and the confidence to back every decision.
We spent years planning retail space by hand. Then we built MSO, which does it in minutes.
MSO connects your performance, space and range data in one place, giving you the clarity to act fast and the confidence to back every decision.
Trusted by retailers and brands

We spent years planning retail space by hand. Then we built MSO, which does it in minutes.
Trusted by retailers and brands worldwide since 2008

Trusted by retailers and brands worldwide since 2008

Your team sees what is working, what is not, and where the opportunity sits, all in one view, without switching between spreadsheets.
Category-level and store-specific recommendations are driven by real trading data, updated as often as you need. It is not a static model. It captures a live picture of how your space is performing.
Retail space planning that saves time. Plan better stores and sell more products. Your sales and inventory calculations, done in minutes rather than days.
Reliable data means more confident space planning decisions, with less time spent checking formulas and more time focusing on strategy.
MSO makes data the primary driver, rather than gut instinct and opinion. You can still adjust the output to reflect your own commercial acumen.
Turn retail space into higher sales. Optimise sales per square metre using data to improve sales, availability and profitability.
Most space planning software is built by software companies. MSO was built by retail space planners.
We make our experts available to clients when it matters most, no more ‘lost in translation’. Our team has worked for multiple large retailers and understands just how complex and fast moving the world of retail can be.
From FMCG, DIY, Home and Garden in the UK to working across Europe and the Middle East. We adapt to your local market and your customer needs.
We built MSO from years of solving real space planning problems ourselves, and we still do the specialist day to day work alongside it. We can help you get retail ready and on your way to optimising your space.
If you want to see how MSO works with your data, we will walk you through it.