We spent years planning retail space by hand. Then we built MSO, which does it in minutes.

MSO connects your performance, space and range data in one place, giving you the clarity to act fast and the confidence to back every decision.

Screenshot or short looping video of MSO in use, on a laptop

Macro space optimisation

We spent years planning retail space by hand. Then we built MSO, which does it in minutes.

MSO connects your performance, space and range data in one place, giving you the clarity to act fast and the confidence to back every decision.

We spent years planning retail space by hand. Then we built MSO, which does it in minutes.

MSO connects your performance, space and range data in one place, giving you the clarity to act fast and the confidence to back every decision.

Trusted by retailers and brands

  • Waitrose & Partners
  • ASDA
  • Morrisons
  • B&Q
  • Holland & Barrett
  • Dobbies
  • Poundland
  • Superdrug
  • RELEX
  • Wolseley
  • Bauhof
  • RNLI Shop

We spent years planning retail space by hand. Then we built MSO, which does it in minutes.

Trusted by retailers and brands worldwide since 2008

  • Waitrose & Partners
  • ASDA
  • Morrisons
  • B&Q
  • Holland & Barrett
  • Dobbies
  • Poundland
  • Superdrug
  • RELEX
  • Wolseley
  • Bauhof
  • RNLI Shop

We have helped retailers and brands including

Trusted by retailers and brands worldwide since 2008

  • Waitrose & Partners
  • ASDA
  • Morrisons
  • B&Q
  • Holland & Barrett
  • Dobbies
  • Poundland
  • Superdrug
  • RELEX
  • Wolseley
  • Bauhof
  • RNLI Shop

Is your team still planning stores in Excel?

There is a faster, smarter way.

Find out more
  • Are you managing multiple versions in Excel?
  • Are you unsure whether your space allocation is driving sales?
  • Are you spending hours moving products around?
  • Are you optimising sales with the right ranges in the right stores?

One platform. Every space decision.

Your team sees what is working, what is not, and where the opportunity sits, all in one view, without switching between spreadsheets.

Category-level and store-specific recommendations are driven by real trading data, updated as often as you need. It is not a static model. It captures a live picture of how your space is performing.

  1. 01Data inSales, space and range, from the systems you already run.
  2. 02AnalysisPerformance by category and store, ranked by opportunity.
  3. 03Out to storesReports and packs, in the format each team expects.
Flow diagram: the stages of the tool

The smarter way to plan retail space

Speed

Retail space planning that saves time. Plan better stores and sell more products. Your sales and inventory calculations, done in minutes rather than days.

Consistency

Reliable data means more confident space planning decisions, with less time spent checking formulas and more time focusing on strategy.

Data

MSO makes data the primary driver, rather than gut instinct and opinion. You can still adjust the output to reflect your own commercial acumen.

Optimisation

Turn retail space into higher sales. Optimise sales per square metre using data to improve sales, availability and profitability.

Why choose OSP

Most space planning software is built by software companies. MSO was built by retail space planners.

Access to product experts

We make our experts available to clients when it matters most, no more ‘lost in translation’. Our team has worked for multiple large retailers and understands just how complex and fast moving the world of retail can be.

Global presence in retail

From FMCG, DIY, Home and Garden in the UK to working across Europe and the Middle East. We adapt to your local market and your customer needs.

Specialist support

We built MSO from years of solving real space planning problems ourselves, and we still do the specialist day to day work alongside it. We can help you get retail ready and on your way to optimising your space.

What our clients say

  • When transitioning to an improved planogramming software to increase productivity, profitability & data reporting, OSP provided expertise and fundamentally highly skilled resources.
    Adam Stevens, Strategic Range and Microspace Lead, Waitrose
  • I wanted to say a massive thank you for the recent presentation, discussion, and the huge amount of pre-work that went into it. It has given us data we simply wouldn’t be able to achieve on our own which will help us move forward and drive sales which are vital for the RNLI.
    Stephen Derrick, Operations and Merchandise Manager, RNLI
  • OSP’s unique approach and delivery have provided Wolseley with the foundation, tools, and ability to build on and deliver continued success.
    Charles Milgate, Wolseley UK
  • We completed a pilot on the Men’s Category, which provided a number of statistical outputs including a recommendation of new store clusters, which included a demographic overlay to determine each type of store.
    Chris Brown, Head of Trading, Skin Care and Hair, Superdrug
  • OSP provide Dobbies with an excellent and innovative planogram and range analysis service.
    Archie Stewart, Head of Format and Development, Little Dobbies

See what your space data is telling you

If you want to see how MSO works with your data, we will walk you through it.